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Our team

Anna Lawlor

Director, Head of Digital & Social Media

Anna Lawlor
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Bio

Anna brings a wealth of expertise in empowering highly regulated firms to optimise digital tools and social media to achieve their goals and influence their stakeholders across platforms.

She spent 12 years as co-founder of a PR & MarComms Agency in Cambridge, specialising in digital and social media for financial and professional services. Anna brings a nuanced understanding of how to navigate digital challenges, ensuring compliance while maximizing reach and engagement through innovative approaches. Anna is adept at ‘full stack’ marketing, underpinned by deep PR understanding.

As a financial journalist, she has written for the majority of UK broadsheets and many financial B2B magazines, including as a Financial Times editor. She was Commissioning Editor for The Guardian’s On Social Media series, and co-host of The Social Media Show podcast. Her BBC Radio 4 statistics documentary Typical! was commended by the Royal Statistical Society and shortlisted for excellence in business, economics and financial journalism at the Wincott Foundation Journalism Awards.

Anna holds a BSc in International Relations and Executive Education from The Møller Institute, University of Cambridge. In her spare time, she chairs live events at Book and Ideas Festivals around the country.

Specialisms

Social & Digital Social media audits Social media strategy Analytics Thought leadership b2b campaigns Media Training

Insights

Communications

The Controversy of AI-Generated Executive Headshots: Ethics, Reputation, and Best Practices

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