SECTORS
Financial Services PR
GT is a specialist financial services PR agency that services complex institutional and retail firms across the financial services ecosystem.
GT works with investment banks, asset managers, hedge funds, trading platforms, fintechs and market structure firms – from large global institutions to young businesses looking to disrupt the status quo.
Award-winning PR for financial services
By working with firms across capital markets, we have a holistic understanding of the issues that matter to our clients and their target audiences. Whether communicating to investors, allocators, private businesses, policymakers, traders or individual savers, we advise businesses on how to deliver compelling content and ideas on the issues shaping public and private markets.
Using our understanding of audiences, creative ideas and expert execution, we deliver award-winning integrated PR programmes and campaigns that move the dial for our clients. A deep understanding of nuance is essential to effective communication in financial services.
Industries We Work With
Modern financial services communications is about cultivating and developing strong media relationships.
It is also about creating strategies that combines compelling content across traditional media and social media channels that demonstrates engagement with the issues that matter to clients, investors, policymakers, the industry and, sometimes, the general public.
Our clients stretch across the financial services spectrum:
Investment banks: From M&A to global markets, prime brokerage, financing and securities lending, we work with global investment banks to strengthen the profile of their practices and position their businesses at a corporate level in a competitive market.
Private equity: We work with private equity firms, private equity-owned businesses and their portfolio companies. We elevate and manage reputations, advise on and publicise deals and handle reputational issues on behalf of private equity firms or within their portfolios.
Hedge funds: Whether launching on an established hedge fund, we work with alternative asset mangers to handle their reputations in a sensitive environment.
Retail trading platforms: Retail trading participation has increased significantly in recent years as a growing number of individuals look to markets to grow their wealth. In a competitive space, we can help firms build credibility by demonstrating the power of the platform and its ideas to attract lucrative retail flow.
Brokers: We work with institutional brokers that connect traders with global markets – enabling traders to navigate volatile markets by tapping into commodities, equities, fixed income, derivatives and digital assets.
Market structure firms: We work with the firms that keep capital markets moving. From pre-trade to post-trade, we understand the regulatory, operational and technological challenges faced by firms that provide the plumbing for the world’s financial system.
Wealth managers: In a world of increasing competition and powerful passive instruments, wealth managers need to demonstrate client value like never before. We help wealth managers to achieve this by understanding their objectives and place in the market, and building strong media relationships that keep their spokespeople front of mind.
Want to Learn More?
GT’s specialist team is here to help. Whether you need strategic PR guidance, crisis management, or integrated communications solutions, we’re here to help you deliver real impact.
