SECTORS
Fintech PR and Communications
Technology is the great disrupter and leveller in financial services.
From the largest institutions to financial services firms serving the retail market, fintech continues to have a transformative impact on how finance firms interact with clients and manage their businesses.
Fintechs that have grown into multi-billion-dollar businesses and fledgling firms looking to disrupt the status quo are continuously innovating and driving their respective markets forward.
Fintech communications agencies therefore need to be able to advise and elevate businesses of all sizes throughout their growth – positioning them in competitive markets and guiding them through investment rounds or in times of crisis.
Award-Winning Fintech PR
When technology in financial services is ubiquitous, how do you stand out from the crowd?
Greentarget is a PR agency with a wealth of fintech experience. From working with institutional trading firms, to companies streamlining private market data, OEMSs, payment firms and retail trading platforms. We are experienced in delivering campaigns that define technological innovation, highlight talent and articulate the problems that fintechs solve for their target clients and industries.
Institutional fintech: Firms tackling inefficiencies in capital markets are cutting operational efficiencies, reducing complexity, enhancing pricing, improving liquidity and tapping into new data sources. From working with established institutions across the financial services space, we understand fintechs’ target audiences, what resonates and how to get the message across.
Retail fintech: Fintechs are improving user experience, streamlining previously cumbersome financial processes, allowing individuals to maximise their savings or tap into markets and enhancing global payments. We help retail fintechs to communicate how they are making positive differences to daily lives and how their offering differs from the competition.
Our Fintech PR Services
Whether you are an established global financial technology business or a start-up looking to make an impact, attract new clients or customers, or target investment – we offer a range of bespoke communications services designed to take fintechs to the next level.
See all servicesStrategy: How can fintechs effectively position and differentiate their businesses? Effective communications strategies define the messages, audiences and distribution of content that cuts through.
Media relations: Greentarget has strong relationships across top tier publications, as well as institutional and retail trade press. Building a strong rapport with relevant journalists is essential to building a presence in credible publications read by your target audiences.
Content: Growth and problem selling is all about storytelling. By creating engaging content that speaks to the pressures faces by target industries and clients, we show how fintechs are solving problems faced by clients. Blogs, profiles, case studies and deep dives add depth to fintech communications, telling essential stories in compelling ways.
Social media: Cutting-edge fintechs require a modern approach to communications. By leveraging social media alongside traditional media, fintech can tap into new audiences, elevate messages and create engaging content that sets businesses apart.
Crisis communications: While we never set out to find crisis, it is important to prepare for the worst. Factors outside our control – from markets, to technology or the actions of individuals – often require a response. Gaming scenarios and preparing responses to possible crises is essential to managing reputations – regardless of a company’s size, market or function.
Media training: Having a diverse bench of spokespeople that can speak on behalf of and advocate for your business is essential. Media training ensures that impactful messages are delivered effectively and spokespeople are equipped to make the most of sometimes short interviews or navigate tough questions.
Want to Learn More?
GT’s specialist team is here to help. Whether you need strategic PR guidance, crisis management, or integrated communications solutions, we’re here to help you deliver real impact.
