SERVICES
Crisis Communications & Crisis PR
Crisis communications is about planning for the most challenging situations or worst eventualities to mitigate them, bolstering confidence within the organisation and minimising reputational or other damage with external stakeholders.
As a Crisis Public Relations agency, we know that to achieve a positive outcome in the event of business disruption or crisis, a consistent communications strategy targeting all corporate stakeholders best protects corporate reputations.
What Is Crisis Communications?
“Crisis PR”, or “Crisis Public Relations” is a specialised area of public relations focused on managing and mitigating the negative impact on an organization’s reputation during a critical situation or crisis.
Any type of PR crisis requires immediate response and assessment, with the Communications team a core and primary facet of any decision-making group, with their trusted crisis communications agency providing guidance – even if an external response is not advised.
These may include:
- Data or security breach
- Regulatory sanctions or investigation
- Online disinformation or Social Media crisis
- Major scandal relating to brand or individual.
Greentarget Expertise in Crisis Communications
As a Specialist Crisis communications agency, Greentarget understand how crises impact organisations, especially those operating in highly regulated industries. We have a proven track record of successfully handling a vast array of crisis scenarios on behalf of our clients.
Ultimately, Crisis PR involves strategic communication to protect public perceptions of the company and maintain trust with the people that matter most.
To achieve this, the most senior members of the agency draw on their PR expertise and depth of sector-specific knowledge. Greentarget’s Senior Leadership Team has an average of 20+ years’ PR experience each which includes having successfully managed numerous communications crises for a variety of financial services firms including, investment banks, market infrastructures, corporates and fintechs.
For Financial Services, these have included:
- Cyber attacks
- The ‘Meme Stock’/Gamestop trading crisis
- Disaster management
For Professional and Legal Services, these have included:
- Sensitive personnel standards issues
- Litigation-related media experience
- Legal Client/Case-related reputation management
Our Crisis PR Services
As part of our crisis management offering, we provide the following services:
Crisis scenario planning
Stakeholder Action Plans
Key Message development
Reputation recovery
Team preparedness training & support
Media relations strategy and implementation
Social Media crisis support and monitoring
Social Media Crisis Support and Monitoring
Social media has transformed the way brands communicate directly with their target audiences. Online discussions in real time, with scope to amplify reputationally positive, negative or misinformation has provided a new dynamic in reputation management.
What can spark a social media crisis ranges from a poorly worded communication, an executive mis-quote or controversial opinion, through to cyber attacks, and data breaches, parody/fake brand social media accounts and ‘influencer’ attacks or misinformation about a brand or individual that ‘go viral’.
Do you have a process for responding to malicious disinformation about your company?
Social & Digital Crisis Services:
Brand monitoring across all major social media platforms and online forums
Robust alert system to spikes in brand or executive mentions for quick response
Custom ‘reputation pillars’ to track online conversations against
Mapping of online community to identifying influencers and amplifiers
Assessment of the risk of virality based on brand-interested online community
Disinformation Reputation Management (incl Fake/Parody accounts, AI deep fakes etc)
Advice on social media hacking prevention
Built-in Organisational Resilience
We are on your side – from crisis media relations training and media conference crisis practice to ‘war games’ scenario testing.
What to Expect from Crisis Scenario ‘War Games’
A PR Crisis ‘War Game’ is a simulated exercise where a company’s PR / Communications and C-suite executives participate in a hypothetical crisis scenario. This allows them to practice decision-making, stress-testing crisis planning communication strategies, and responding under pressure – but in a controlled environment.
GT conducts Crisis Communications War Games with a clients’ senior crisis team over 1-2 days. Activities include live decision-making on media communications strategy, corporate messaging/statements and simulated media interactions/interviews.
In collaboration with clients, we produce:
- Crisis communications process manuals
- Cascading communications models
- Content Templates for different degrees and types of crises.
Another key tenet of our offering is our Crisis Media Relations Training for C-suite executives and senior management which includes a wide variety of media interview simulations, from broadcast to print.
Want to learn more?
GT’s specialist team is here to help. Whether you need strategic PR guidance, crisis management, or integrated communications solutions, we’re here to help you deliver real impact.
