SERVICES
Social Media & Digital Services
Social media and digital marketing can turbo-charge corporate communications, influence stakeholders on platforms they trust and differentiate a brand from its competitors.
With Greentarget, clients benefit from best-in-breed social media marketing capabilities combined with – all importantly – an unrivalled depth of sector expertise, regulatory awareness and sensitivity to corporate risk mitigation.
Social Media Strategy
Digital Profile-Raising
LinkedIn Campaigns
Event Amplification
Paid Social
Influencer Campaigns
A complex matrix of information across online and offline platforms influences every client, investor, regulator and employee.
While journalists may have been early ‘influencers’, social media and digital marketing has democratised how firms reach and persuade the people who matter most.
It is ultimately how companies build brand value and grow.
Social Media for Highly Regulated Firms
For complex businesses and highly regulated firms, social media and digital marketing also brings challenges: compliance, regulation and the influence of the masses.
Complex businesses and highly regulated firms need a marketing communications partner who optimises social media strategies and campaigns within their regulatory constraints.
We have seen:
- Social media communities can move markets (the Meme Stock/GameStop crisis originated on Reddit)
- Fake or spoof social media accounts can move share prices (pharmaceutical company Eli Lilly hit by spoof X account falsely announcing sweeping changed to its insulin pricing)
- Solicitors and other professionals suspended by regulatory bodies for code breeches, especially where high-level standards of ethical behaviour are expected, such as by the Solicitors Regulation Authority (SRA) and Financial Conduct Authority (FCA).
GT’s Services Include:
GT’s approach to Digital services is data-driven and audience-centric. We ensure every digital initiative aligns with business objectives and report against these KPIs.
Our strategies incorporate industry best practices, ensuring your digital communications maximize engagement and achieve measurable results.
We use cutting edge social listening software – all compliant to SOC 2 Type II, PCI-DSS Level 1, and GDPR standards.
To support GT’s team in keeping pace with social media and digital changes, our GT Digital Academy provides bi-monthly training for all levels of the agency.
Trusted by
Industry Leaders
Corporate Positioning Thought Leadership for ADP
Celebrating the power of partnership for Dell Technologies
Boosting internal communications with Clyde & Co
Want to Learn More?
GT’s specialist team is here to help. Whether you need strategic PR guidance, crisis management, or integrated communications solutions, we’re here to help you deliver real impact.
