As a specialist agency working with clients across the financial ecosystem, we employ people who are passionate and knowledgeable about finance. We use this to inform and communicate with purpose, translating our diverse skills and experience into strategies that drive business growth.
Jeff Watt
Managing Director
Jeff has worked in financial services communications for 25 years, primarily in public relations, marketing and branding. His experience covers a range of industry sectors including market structure, fintech, asset management and professional services, with much of his experience focussed on delivering cross-border communications programmes. Jeff joined Greentarget in 2007 from Weber Shandwick Financial, where he co-led the financial services team. Prior that role, Jeff was a director at Bell Pottinger Corporate and Financial. He is a qualified FA coach and when not training his sons’ football team, Jeff is trying to learn French.
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Jamie Brownlee
Director
Jamie joined Greentarget in 2018 and has worked with financial services companies ranging in size from start-ups to large blue-chip organisations in banking, asset management, wealth management, private equity, professional services and fintech. Jamie has led a number of international PR programmes and provided strategic counsel on a wide range of crisis projects. He maintains strong media contacts within the national, broadcast and trade sectors and is fluent in French. He also spent eight years working in the Corporate team at Citigate Dewe Rogerson. Outside of work, Jamie is kept very busy by his young family but is an avid sportsman and packs his free time with golf, tennis, football and rugby.
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Melissa Rowling
Director
Melissa has over twenty five years’ experience in corporate and business-to-business public relations, across financial services and markets. She spent eight years working for City agency Square Mile with a two year interval to help set up a global macro hedge fund which was part of Ikos Asset Management. Following this role, Melissa headed the financial services division at Weber Shandwick, until she left to co-found Greentarget. Melissa has a wealth of expertise in financial markets, specialising in market infrastructure, fintech and derivatives.
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Indre Hessant
Director
Indre plans and executes communication campaigns, as well as provides media relations support and develops content for a range of clients operating in the market infrastructure, trading and technology, wealth management and professional services sectors. She has comprehensive knowledge of regulatory and industry issues affecting financial services. Prior to joining Greentarget in 2014, Indre held PR and marketing roles in Malaysia, Lithuania and Switzerland. She speaks German, French, Lithuanian and Russian and is an accredited cheese expert.
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Tom Engleback
Director
Tom is a financial services communications specialist with extensive experience in creating and delivering PR campaigns for asset managers, hedge funds, investment banks, trading platforms and fintechs. Tom previously worked at Cognito and in 2019 was awarded the PRCA’s, Rising Star of the Year Award. In his spare time, Tom enjoys running and cooking.
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Antonia Phillips
Director
Antonia joined Greentarget in 2023 with ten years of PR and communications experience, both in London and Sydney. She’s previously spent nearly five years at financial and professional services specialist Teamspirit, where she led on wealth management, fintech, proptech and insurance clients, amongst others. Prior to that she managed both corporate and consumer PR for several global brands in the FMCG sector.
Antonia has specialised in digital communications, and creating innovative, multi-channel solutions to grow and execute client’s digital strategies across social media, analytics and integrated stakeholder and corporate communications.
In her spare time, Antonia enjoys indulging her passion for art (though she’s a more talented viewer than creator), finding a reason to be on any kind of boat, and ordering the house wine at good restaurants.
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Anna Lawlor
Director, Head of Digital & Social Media
Anna brings a wealth of expertise in empowering highly regulated firms to optimise digital tools and social media to achieve their goals and influence their stakeholders across platforms.
She spent 12 years as co-founder of a PR & MarComms Agency in Cambridge, specialising in digital and social media for financial and professional services. Anna brings a nuanced understanding of how to navigate digital challenges, ensuring compliance while maximizing reach and engagement through innovative approaches. Anna is adept at ‘full stack’ marketing, underpinned by deep PR understanding.
As a financial journalist, she has written for the majority of UK broadsheets and many financial B2B magazines, including as a Financial Times editor. She was Commissioning Editor for The Guardian’s On Social Media series, and co-host of The Social Media Show podcast. Her BBC Radio 4 statistics documentary Typical! was commended by the Royal Statistical Society and shortlisted for excellence in business, economics and financial journalism at the Wincott Foundation Journalism Awards.
Anna holds a BSc in International Relations and Executive Education from The Møller Institute, University of Cambridge. In her spare time, she chairs live events at Book and Ideas Festivals around the country.
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Ben Finnis
Associate Director
Ben is an experienced corporate communications and PR professional working across the financial services, legal industry and wider professional services covering a range of specialisations from investment banking, private equity and M&A, to regulation, macroeconomics and energy. Ben has worked both in-house and agency side on planning and executing communications plans, specialising in media relations and preparing senior stakeholders, CEOs, managing directors and partners of global law firms for broadcast appearances and coverage in top-tier financial, legal and national publications.
Outside of work, Ben is a keen kayaker having competed at the national level, and a Freeman of the City of London.
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Ellie Basle
Associate Director
Ellie joined Greentarget in 2018 as an Account Executive. She has worked with clients across the wealth management sector as well as market infrastructure and fintech. She speaks English, French and German. In her free time, Ellie enjoys tennis and horse riding.
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Palina Antonava
Account Director
Palina is a highly driven and passionate communications & events producer – a results-orientated, critical thinker with strong project management and communications skills.
Throughout her career, she had the pleasure of working with the world’s best disrupters and challengers – from the earliest startups to established innovators.
In a world where customer relationships are harder than ever to forge, her passion lies in driving genuine business impact through both, traditional and social strategies, allowing brands to connect with audiences through meaningful conversation.
Outside of office hours, she enjoys an eclectic mix of hobbies, from live gigs, and pickling, to weightlifting. Known to impulsively book one-way tickets to obscure destinations, she's always up for adventure.
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Thomas Lodge
Account Director
Thomas joined Greentarget in 2022, supporting clients with media campaigns, press office activity, and thought leadership across the market infrastructure, investment, and fintech spaces. Thomas joins from Vested, where he worked on strategic communications for major global asset managers, index providers, and blockchain firms. Away from work, Thomas is a keen tennis player and enjoys practising Mandarin.
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Rachel Perry
Account Director
Rachel joined Greentarget in January 2023 as an Account Director, having previously worked in the corporate communications team at a capital markets technology platform. She has a background in financial services PR, with previous client work spanning investment and transaction banks, international trade associations, stock exchanges and think tanks. She is fluent in French.
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Bex Smail
Media Director
With nine years of agency experience in consumer and corporate PR, Bex has contributed to numerous award-winning campaigns across lifestyle, food & drink, and technology brands. Over the years she has worked with many well-known household names such as Ben & Jerry’s, Kopparberg, Google Nest, Cancer Research, and Aperol to name a few. Her core expertise lies in media strategy & relations, helping to set the media culture within the tech division.
She holds a first-class bachelor’s degree in Business and Events Management and is also a certified Naturopathic Nutritionist, with a strong passion for women's health and holistic wellbeing.
Bex is kept busy outside of work with her young family but, when possible, loves nothing more than exploring the world (usually with a toddler in tow).
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Alex Restaino
Account Manager
Alex joined Greentarget in 2022 as an Account Executive and supports clients across the market infrastructure, investment and fintech sectors. Previously, Alex worked as an analyst in the innovation team of a Lloyd’s of London insurance syndicate. Outside of work, Alex enjoys playing tennis, netball and riding around London on her Vespa scooter.
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Gabriela Sarosiek
Account Manager
Gabriela joined as an Account Executive from strategic communications firm Barboni Strategies. She specialises in supporting management consultancy clients and has experience conducting communications campaigns across both the global corporate space and public sector. She holds a degree in comparative literature from University College London. Outside of work, Gabriela is a keen amateur cook, yoga enthusiast, and tennis fan (just watching, she’s a danger on the court).
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Iqra Ahmad
Account Executive
Iqra joined Greentarget in 2023 as an Account Executive and provides support for a range of clients across the financial services and fintech sectors. Prior to joining Greentarget, Iqra worked at a public relations agency specializing in financial services companies, professional services firms and technology businesses
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Zainab Ajao
Account Executive
Zainab is a graduate from the University of Warwick with a degree in BA History and a post graduate degree from Queen Mary University London in MSc International Marketing and Business Strategies.
She has previous work experience in tech and investment management. Outside of work, she enjoys spending time with friends and family, binging British dramas and getting her steps in.
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Tawana Chamanza
Account Executive
Tawana has a MA in Journalism at Kingston University and has earned a NCTJ Diploma. She also has a BA in Fashion Marketing and Promotions at the University of Westminster and has worked in the creative and news industries in TV, radio and social media platforms.
Tawana enjoys thinking outside the box and is passionate about executing new and innovative ideas. Her hobbies include exploring London and trying new cuisine, never without a camera in-hand (and maybe in a few friends faces).
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Chloe Wise
Account Executive
Chloe joined the agency in Spring 2023, working with a mix of tech, cybersecurity, and finance clients. Previously, Chloe worked at Apple’s flagship store in London as a specialist and holds a bachelor’s degree in Media and Communications from Brunel University.
When she’s not working, Chloe can be found obsessing over her favourite films and walking around Hampstead Heath with her dog Bandit.
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Archie Lowery
Account Executive
Archie is a graduate of the University of Leeds, where he earned a first-class undergraduate degree in International History and Politics and an MA degree in Global Governance and Diplomacy. Whilst at University, he also worked as a part time researcher for an NGO concerned with armed global conflicts.
Outside of work, Archie is a non-league footballer currently plying his trade for Metropolitan Police F.C. in the Isthmian South-Central division. He is a long-suffering Spurs fan and an avid political podcast listener.
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