CASE STUDIES
Celebrating the power of partnership for Dell Technologies
Dell Technologies is a unique family of businesses that helps organisations and individuals build their digital future and transform how they work and live. The company provides customers with the industry’s broadest and most innovative technology and services portfolio spanning from edge to core to cloud.
Brief
Dell Technologies and Atos collaborated at a distance for years. They hired us to build a new narrative so they could go to market together as genuine partners.
Working with the team has helped the Dell Technologies and Atos partnership develop its own sense of identity, foster collaboration across our teams and drive commercial performance. The team always pushes us to innovate – and these innovations have helped us stand out, create commercial value and enhance our reputation both inside and outside the company. I have recommended them several times and expect to do so again in the future.
CHRISTINA OLDROYD
Global Marketing and Sales Enablement Director
Dell Technologies
Insight
Research revealed a deep, begrudging, respect between the teams at each company. Their salespeople saw themselves as competitors in a zero-sum game.
Creative
The team worked closely with Dell and Atos leadership teams to produce ”The Transformation Age”. The campaign positioned the partnership as an entity in its own right as a creator of transformative business solutions for clients.
Effectiveness
We cascaded ‘The Transformation Age’ across Dell and Atos, from training and development to sales and marketing materials in public relations, interactive video, content development
and thought leadership. Following our campaign, they combined to create $600m in new value.
Coverage
Collateral
