ABOUT US

How We Work

Greentarget is founded on specialist communication professionals delivering market-leading communications in partnership with our clients.  

What Makes Us Different?

Directors across the Senior Leadership Team all have hands-on day-to-day involvement with client accounts, including face-to-face consultancy with clients. This means that with GT, unlike other agencies, there is no risk of ‘pitch-and-ditch’. Each Director brings deep knowledge of corporate communications within their own area of specialism as well as more broadly. 

Each client account is typically assigned a Director, Associate Director or Account Director and is supported by an Account Manager and Account Executives. This ensures a balance of senior expertise with efficient management and cost-effective resourcing across the tasks and duties required. This provides optimal value for our clients. 

GT has a multi-lingual team serving UK, Pan-European and global multi-national clients across our core business strands:

We have a North American foothold through our collaborative relationship with leading US agency Greentarget Global, with offices in Chicago, New York, Los Angeles and San Francisco.   

Integrated Communications

You don’t need us to tell you the media landscape has changed dramatically. GT takes an integrated approach to PR communication, applying Gini Dietrich’s PESO Model© of Paid, Earned, Shared and Owned media. 

How We Work
1Paid

Monetary Cost, Pay-to-Play. Advertising, sponsored editorial and roundtables, boosted/paid social media posts, research/surveys. 

2Earned

Involves gatekeepers, like journalists. Media relations, media commentary (print, broadcast, podcast), journalist interviews, awards. 

3Shared

Co-created, win:win. Press release coverage, key messages used in media articles, social media ‘buzz’, brand partnerships.  

4Owned

Complete Control. Your corporate website, own events, in-house content, proprietary research, digital/social profile accounts. 

1Paid

Monetary Cost, Pay-to-Play. Advertising, sponsored editorial and roundtables, boosted/paid social media posts, research/surveys. 

2Earned

Involves gatekeepers, like journalists. Media relations, media commentary (print, broadcast, podcast), journalist interviews, awards. 

3Shared

Co-created, win:win. Press release coverage, key messages used in media articles, social media ‘buzz’, brand partnerships.  

4Owned

Complete Control. Your corporate website, own events, in-house content, proprietary research, digital/social profile accounts. 

Whether you are an ambitious, fast-growing medium-sized business or a global multinational, we know every client is different and we are flexible to helping you meet your communications ambitions.  

There are two ways of working with us: 

1Retainerblue plusblue plus

A retainer approach transforms the agency relationship from transactional to strategic. It ensures proactive rather than reactive communications while providing budget predictability and priority service during high-stakes situations.  

For regulated industries facing complex market sensitivities, the retained agency’s continuous engagement builds irreplaceable sector expertise and media relationships, ultimately delivering superior ROI through reduced procurement overhead, lower hourly rates, and eliminated onboarding cycles – creating a true extension of your team that understands your business objectives and can execute with precision when it matters most. 

2Projectblue plusblue plus

A project-based approach is best for work with clearly defined scopes and deliverables, often focussed on a predetermined outcome.  

A project provides access to specialised expertise for targeted initiatives without long-term commitments. This benefits a firm in adding agency support and expertise while complementing internal capabilities, and enables evaluation of the agency relationship before deeper engagement or financial commitment.  

Trusted by Industry Leaders

Corporate Positioning Thought Leadership for ADP

EXPLORE CASE STUDY
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Celebrating the power of partnership for Dell Technologies

EXPLORE CASE STUDY
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Boosting internal communications with Clyde & Co

EXPLORE CASE STUDY
EXPLORE CASE STUDY EXPLORE CASE STUDY

Want to Learn More?


GT’s specialist team is here to help. Whether you need strategic PR guidance, crisis management, or integrated communications solutions, we’re here to help you deliver real impact. 

Get in touch today
A picture of Jeff Watt
Jeff Watt Managing Director