Greentarget becomes ‘GT’
GT launches a refreshed brand – a new, modern look, developed in-house – that reflects our firm’s evolution and our future.
In 2025, as we approach our 20-year anniversary, the world is very different to when we started. This announcement is a culmination of more than a year of planning and development, and we are delighted with the results.
Jeff Watt
Managing Director
GT launches a refreshed brand – a new, modern look, developed in-house – that reflects our firm’s evolution and our future
The brand refresh presents a lighter and brighter colour palette, while retaining design nods to the firm’s 20-year brand heritage. A newly redesigned website has been launched alongside the rebrand, showcasing GT’s services, news and content.
The rebrand and new website also marks a transition from the Greentarget brand name to ‘GT’ – an abbreviation affectionately used by clients.
Developed in-house by Jenna Mayhew, Art Director, the rebrand reflects the firm’s broader offering and showcases GT’s in-house branding and design capabilities across platforms.
The existing GT visual brand was designed to reflect our deep industry expertise and reputation as a trusted partner to clients. As we’ve grown, expanded the industries we operate in and extended the expertise we offer, our visual brand needed to grow with us.
We’ve developed a new logo and a bright, modern, and energetic brand that captures today’s GT. Whether we’re engaging with global B2B finance clients or consumer audiences through GT Sage, the new brand fits seamlessly into any boardroom, while always feeling unmistakably GT.
Jenna Mayhew
Art Director
Greentarget (GT) announces GT Sage, a new sub-brand specialising in sector-agnostic corporate brand and reputation communications.
Introducing GT Sage
GT Sage is a new and dedicated unit serving B2B/B2C brands seeking corporate communications positioning, messaging and profile-raising campaigns. The new unit is led by Director, Antonia Garland.
While GT is renowned for working on complex communications in highly regulated sectors, particularly financial and professional services, GT Sage draws on the multidisciplinary expertise across GT to expand into sector-agnostic corporate PR.
GT Sage takes corporate communications expertise and creates consumer-grade, multi-channel strategies to grow, protect and enhance B2B and B2C client reputations in a fast-changing media landscape. We’re all incredibly excited to take our cross-sector insight and expertise out into the world.
Visit GT Sage“GT has always prided itself on advising clients how to communicate with purpose, delivered by a team that is passionate and knowledgeable about financial services.
After GT merged with corpsumer agency Unity, we gained people with valuable skills in creative and digital, as well as corporate communications for a diverse range of sectors – from retail, to technology, to energy.
So, it makes perfect sense to harness this knowledge and create our newly-formed generalist division, GT Sage.”Antonia Garland
Director
Interested in GT Sage?
GT Sage is the trusted agency serving B2B/B2C brands seeking corporate communications positioning, messaging and profile-raising campaigns, working across legacy and digital media.
