Content

Our intellectual curiosity combined with our strong editorial pedigree is what sets Greentarget's communications consultancy apart. Led by a former financial services journalist and adopting a newsroom approach, we identify major macro, business and regulatory trends, and develop authoritative and credible content designed to engage with your most valued audience.

Crisis Communications and Special Situations

Greentarget cemented its reputation as a communications consultancy when we helped our clients shape their responses to the global financial crisis of 2008-09, and seize the business opportunities that emerged from new regulation. Our expertise in this area is not limited to crises. We help our clients navigate geopolitical issues such as Brexit by developing impactful policy and regulatory communications and advising on reputation management, people and change communications and other internal campaigns.

Csr

Communications that prioritise corporate social responsibility (CSR) and environmental, social, governance (ESG) themes are not only a growing trend in the industry, but are a growing priority for our agency, as they align with Greentarget's own values. We partner with clients to build communications strategies that ensure their initiatives progressing diversity and inclusion (D&I), gender equality and ESG actions are elevated and amplified.

Digital Integration

Greentarget complements your communications with a multi-channel digital strategy designed to amplify your message and engage your desired audience. From untangling the difference between paid, earned, shared, and owned media to developing your internal social media policies and procedures to monitoring the performance of digital campaigns, we help clients maximize the reach of their online communications through smart and strategic use of appropriate channels.

Events

We develop bespoke thought leadership events, both in person and virtual, that help you communicate directly with the audiences you most want to reach. Our support ranges from developing and shaping the agenda to sourcing speakers and managing the output. We also help you maximise your presence at industry events through message development, speech writing and on the ground media relations.

Positioning and strategy

Whether you're a start-up or an established institution, Greentarget can help you craft and articulate your key messages and then to launch and implement impactful, multi-channel campaigns designed to build awareness, generate momentum or reaffirm the value of your unique proposition.

Public Relations

Credible and authoritative media outlets remain one of the most potent drivers of influence globally. Harnessing the power of the media remains both a business driver and a vital pillar of any communications strategy. Our consultants are experts in managing relationships with journalists and industry analysts, leveraging that network to maximize the impact of your media outreach, and monitoring that coverage to benchmark and adapt your ongoing public relations strategy.

Thought Leadership

Our approach to thought leadership is fully integrated with your business objectives. We engage in discussions with your organisation's most influential leaders and experts in order to derive not only what are the most engaging themes according to the current news cycle, but which topics are the most effective drivers toward achieving your organisational goals.

Training

From our challenging mock interviews to writing workshops designed to take your team inside the mind of a journalist, Greentarget offers an array of training courses that upskill your staff, help them become better advocates and fulfil corporate compliance requirements. Whether you require a singular refresher class in engaging with the media or ongoing executive support, we offer expert training customised to suit your specific business goals.