SERVICES
Corporate Communications
Corporate communications are how companies communicate (through internal and external communication channels) to positively influence brand perception, protect reputation and build trust with their many stakeholders.
The role of a corporate communications agency is to steer sophisticated and highly regulated organisations through an uncertain world while speaking clearly, confidently and purposefully – all aligned with business objectives and brand positioning.
Award winning corporate communications
GT helps businesses deliver their distinct voice through impactful messages that matter. We do this by providing clients with clear, pragmatic strategies – mapping key stakeholders, building robust messaging and delivering in-depth media training – based on our deep sector knowledge.
Our corporate communications strategies are rooted in reality. We dig into what the market really thinks about a business by leveraging industry and media contacts to audit perception – identifying strengths and weaknesses to improve engagement with the media and other stakeholders.
Whether as a strategic advisor or an outsourced communications function, we give senior executives – from the C-suite, to heads of communications and marketing or sales teams – the tools they need to position their businesses in competitive markets.
Industries We Work With
We execute corporate communications on behalf of financial services and professional.
Buy-side firms: Whether positioning with allocators or maintaining reputations, we understand the nuances and sensitivities faced by buy-side firms from hedge funds to asset managers, private equity and institutional real estate investors – whether around fundraising, managing portfolio companies, performance, talent or strategy. By considering these factors, we create effective messaging and strategies for businesses, regardless of their size or challenges.
Professional services firms: Whether you are a global legal firm, tech practice or consultancy, demonstrating depth of expertise is vital. Smart lawyers and consultants require smart communications. Building a corporate strategy that reflects the breadth and depth of knowledge and experience in target sectors is therefore essential.
Sell-side firms: Sell-side firms are diverse and complex, sometimes offering broad services to a range of clients and stakeholders. For banks and advisors, clearly and concisely communicating purpose, differentiators and ambition at a corporate level is a challenge. We help these sell-side firms to achieve this, through clear messages that resonate with the right audiences and tell a compelling story.
B2B2C: GT Sage is the trusted agency serving B2B/B2C brands seeking corporate communications positioning, messaging and profile-raising campaigns. GT Sage takes corporate PR expertise and creates consumer-grade, multi-channel strategies to grow, protect and enhance our client’s reputation among serious business audiences.
Our Corporate
Communications Services
Want to get the word out? Launching an offering? Speaking in a panel? Crisp, considered corporate positioning is essential to cut through.
See all servicesCorporate communications
Modern corporate communications is more science than art. By meticulously measuring perception, segmenting audiences and understanding client sectors, we can create messages, content and ideas that cut through across channels – from traditional media, to social media and beyond. Regardless of a client’s communications objective, we create and execute bespoke corporate communications programmes that build brand equity, raise awareness and enhance credibility.
Corporate positioning
What is your place in your industry? How is your offering different to the competition? How can you build a distinct voice to communicate original ideas? This is corporate positioning – strategic thinking that combines compelling messaging with an understanding of audiences. Whether walking into a new business meeting or discussing your work with friends over dinner – we should be able to quickly and effectively communicate what we do, how we do it, why it is important and who we do it with.
Stakeholder mapping
Who are you talking to and why? It is impossible to deliver an effective corporate communications campaign without understanding who you are trying to talk to and why. This is why we ‘map’ key stakeholders – from our clients’ clients, to regulators, investors and other engaged parties – to tailor messages and ideas. Effective communications require nuance and there is no single message that fits all – understanding what resonates with who is key to effective campaigns.
Corporate messaging
What is your message and why should your target audience take notice? We help clients create interesting messages that speak to the problems businesses solve for their clients or industry. Corporate messages speak to these issues at a high-level – covering the who, what, why (as well as the why now and what next) – delivered in a way that taps into stakeholders’ interests and addresses their concerns.
Trusted by Industry Leaders
Corporate Positioning Thought Leadership for ADP
Celebrating the power of partnership for Dell Technologies
Boosting internal communications with Clyde & Co
Want to Learn More?
GT’s specialist team is here to help. Whether you need strategic PR guidance, crisis management, or integrated communications solutions, we’re here to help you deliver real impact.
