SOCIAL & DIGITAL
Social Media Audits
Social Media Audits provide a comprehensive review of a company’s full suite of social media accounts and its existing strategy and tactics.
The purpose of a Social Media Audit is to assess the current ‘state of play’ to identify strengths, weaknesses and provide clear recommendations for business-aligned improvements.
Often a Social Media Audit is a precursor to Social Media Strategy, as it highlights what is already working for the company’s social media, any gaps.
What is included in GT’s social media audit service?
- Social media profile data: Checking profile completeness, positioning, accuracy and consistency across platforms
- Performance: Identifying top-performing and low-performing posts, identifying trends, analysing posting frequency and timing on performance
- Audience: Assessing follower demographics and using social listening tools to dig deeper into behaviour and impact of staff engagement on posts
- Competitor analysis: Studying competitors’ strategies, content, and engagement, and benchmarking against this
- Industry benchmarks: Comparing social media performance analytics to industry and sector-specific benchmarks
GT takes a holistic approach to Social Media Audits, including essential components often overlooked or considered ‘out of scope’ by other vendors.
For full details of GT’s social media audits, get in touch.
connect with usExamples of what we include in our Social Media Audit services:
Paid and Organic social media
Social Media/Data Regulation
Industry-specific Compliance
Operational execution and workflow
Impact of social media on web traffic
Analysis of key executives’ social media profiles and content
And more…
Advantages of Competitor Analysis
The advantages of a competitor analysis are that you see what your prospects and clients see; it is a clear-eyes assessment of your business’s performance on social media as compared with sector-specific competitors.
Competitor analysis is a key element of a social media audit because it illuminates opportunities to enhance what you deliver to the same target audience. It can highlight competitor use of social media channels you had not considered, and it provides market-specific performance benchmarks, tactics and trends to fuel your firm’s social media strategies.
GT’s Digital Marketing and Social Media Services Include:
GT’s approach to Digital services is data-driven and audience-centric. We ensure every digital initiative aligns with business objectives and report against these KPIs. A Social Media Audit sets a business up, providing the blueprint a Social Media Strategy delivers against.
Our analysis and strategies incorporate industry best practices and using the very latest techniques and platform capabilities/features.
We use cutting edge social listening software –compliant to SOC 2 Type II, PCI-DSS Level 1, and GDPR standards1. To support GT’s team in keeping pace with social media and digital changes, our GT Digital Academy provides bi-monthly training for all levels of the agency.
Other Social &
Digital Services
Social Media Audits
Social Media Strategy
Digital Profile-Raising
LinkedIn Campaigns
Event Amplification
Paid Social
Influencer Campaigns
Digital Reputation
Trusted by Industry Leaders
Corporate Positioning Thought Leadership for ADP
Celebrating the power of partnership for Dell Technologies
Boosting internal communications with Clyde & Co
Want to Learn More?
GT’s specialist team is here to help. Whether you need strategic PR guidance, crisis management, or integrated communications solutions, we’re here to help you deliver real impact.
