London – Greentarget, the specialist financial and professional services communications agency, today announces the appointment of Anna Lawlor as a Director and Head of Digital and Social Media.

Anna joins as a seasoned integrated communications professional with a long-standing relationship with Greentarget, during her role as co-founder of award-winning digital communications agency, Luminescence, which she co-managed for over 12 years.

In this newly created role, Anna will further develop Greentarget’s social media, content and digital marketing proposition across its financial, professional and business services practice areas.

Enhancing Greentarget’s commitment to expand its client’s expectations of what social media and digital tools can do for their business, Anna leads on developing a new suite of digital PR services to launch in early 2025.

She will also deepen the social media and digital marketing skillset of Greentarget’s staff across all levels of the agency, as Greentarget further embeds integrated/multi-channel PR skills across its business.

Anna’s background is in financial journalism. She has written for the majority of UK broadsheets, with staff positions at The Sunday Times and The Financial Times – where she was an investment editor during the financial crisis – as well as at influential B2B magazines. She was Commissioning Editor for The Guardian’s On Social Media series, and editorial director of the FT’s impact investing report.

More recently, her BBC Radio 4 statistics documentary Typical! was commended by the Royal Statistical Society and was a finalist in the Data Journalism of the Year category at the Wincott Foundation Journalism Awards.

Anna holds a BSc in International Relations, and Executive Education from The Møller Institute, University of Cambridge. In her spare time, she chairs live events at Book and Ideas Festivals around the country.

Jeff Watt, Managing Director, Greentarget said:

“Having collaborated with Anna on integrated PR and social media projects in recent years, we have long known about her ability to create compelling content and use digital channels take campaigns to the next level.

“Her appointment to our senior leadership team is an important milestone for Greentarget, as we adapt to evolving client demand and deepen our integrated offering. Anna’s background in journalism, and her understanding of how digital strategy can enhance traditional PR campaigns for sophisticated clients operating in technical and highly regulated sectors, make her a perfect fit for our business.”
 
Anna Lawlor, Director and Head of Digital and Social Media, Greentarget, said:

“I am thrilled to join Greentarget, an agency I have known to consistently provide exemplary service to clients from my time working as a journalist through to, more recently, collaborating with Greentarget on integrated client projects.

“I am passionate about innovation in digital PR. Having worked extensively with clients in highly regulated sectors, I bring a nuanced understanding of how to navigate digital challenges, ensuring compliance while maximising reach and engagement with stakeholders across platforms. I am excited by the potential to enhance capabilities within Greentarget and to drive agency business growth in this exciting and fast-evolving area of PR.”

Anna Lawlor’s appointment follows the integration of sister agency Unity into Greentarget in April 2024, which saw the agency strengthen digital, design and internal communications capabilities for clients, add a technology offer and increase headcount. Both firms are part of the Selbey Anderson Group, which comprises eight marketing and communications brands.